Tackling the poverty premium

Well North backs new social enterprise programme in Oldham

A new generation of tech companies based in Oldham is seeking to tackle the high costs often faced by people living in poverty.


Wayra Fair By Design, a major acceleration programme, will support up to seven start-ups a year which aim to tackle the poverty premium – where people in poverty pay more for many everyday goods and services such as energy, insurance, borrowing, transport and food than those who can more easily afford them.


Well North Chairman Lord Andrew Mawson was a keynote speaker at the launch of Wayra Fair By Design on 29th June, and joined a discussion hosted by BusinessCloud. Click hereto listen to the event podcast. You can also watch a video about the launch which features Andrew Mawson here.


Wayra Fair By Design will be run by Wayra UK, the leading corporate accelerator that is part of the Telefónica Open Future. Find out more about Wayra UK at https://wayra.co.uk/north/


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